Valued at $36.7 billion by 2026, hand sanitizers are expected to see robust growth globally

  • Global competitiveness and percentage market shares of main competitors
  • Market presence in multiple geographies – Strong/Active/Niche/Trivial
  • Peer-to-peer collaborative online interactive updates
  • Access to our digital archives and the MarketGlass research platform
  • Free updates for one year

Editing: 17; Published: February 2022
Executive Pool: 15928
Companies: 101 – Players covered include 3M Company; Best Sanitizers, Inc.; Byotrol plc; GOJO Industries, Inc.; Henkel AG & Co. KGaA; Lion Society; Medline Industries, Inc.; Nice-Pak Products, Inc.; Procter & Gamble Co.; Reckitt Benckiser Group plc; SC Johnson & Sons, Inc.; SC Johnson Professional United States, Inc.; Skinvisible, Inc.; The Clorox Company; Unilever plc; Vi-Jon Laboratories, Inc.; Zep, Inc. and others.
Blanket: All major geographies and key segments
segments: Segment (Hand sanitizers)
Geographies: World; United States; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia Pacific; Australia; India; South Korea; Taiwan; Rest of Asia Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UNITED ARAB EMIRATES; Rest of Middle East; Africa.

Free Project Preview – This is an ongoing global program. Preview our research program before making a purchasing decision. We provide free access to qualified executives in strategy, business development, sales and marketing, and product management roles at featured companies. Insights provide insider access to business trends; competing brands; profiles of experts in the field; and market data models and much more. You can also create your own bespoke report using our MarketGlass™ platform which offers thousands of bytes of data with no obligation to purchase our report. Registry overview


Global hand sanitizer market to reach $36.7 billion by 2026
Hand sanitizers appear to be an effective solution for maintaining hand hygiene and reducing the transmission of pathogenic germs. The ability of products to provide effective protection without the need to rinse hands with water is driving the popularity of hand sanitizers. Market demand is expected to be driven by growing hand hygiene awareness, introduction of performance products, launch of green and sustainable solutions, and consumer focus on convenient products. Gel-based hand sanitizers dominate the market share due to their watery and thin formulation that allows the solution to spread easily and penetrate the skin for more effectiveness. Alcohol-based hand sanitizers are the most widely used sanitizers in healthcare settings, including hospitals, thanks to strong support from leading global healthcare organizations, such as the CDC, FDA, and the US. WHO. Healthy growth is predicted for the market in the coming years, driven by the growing importance of hand hygiene practices given the periodic outbreaks of H1N1 (swine flu), MRSA, Zika, SARS and influenza avian (bird flu), Ebola virus disease (EVD epidemic).

Amid COVID-19 crisis, global hand sanitizer market estimated at US$26.9 billion in 2022, is expected to reach a revised size of US$36.7 billion by 2026, growing at a CAGR of 18.3% over the analysis period. Freeze, one of the segments analyzed in the report, is expected to register a CAGR of 19.5% and reach US$19.2 billion at the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the Foam segment is readjusted to a revised CAGR of 18.4% for the next 7-year period. The global hand sanitizer market is dominated by gel-based products. The popularity of these products is attributed to their watery and thin formulation which allows the solution to spread easily and penetrate the skin for greater effectiveness. The growth of the segment is also attributed to the ease of access and availability of these products along with their ability to effectively reduce microbial contamination. Gel sanitizers are benefiting from product innovation, including efforts to offer products in various flavors or scents, including fruit flavors.

The US market is estimated at $9 billion in 2022, when China is expected to reach $3 billion by 2026
The hand sanitizer market in the United States is estimated at 9 billion US dollars in the year 2022. Chinathe second largest economy in the world, is expected to reach a projected market size of 3 billion US dollars by 2026 with a CAGR of 18.1% over the analysis period. Other notable geographic markets include Japan and Canada, each predicting growth of 15.2% and 17.2% respectively over the analysis period. In Europe, Germany is expected to grow at a CAGR of approximately 19.5%. The United States remains at the forefront of global hand sanitizer consumption. The market growth is driven by the COVID-19 pandemic, increased awareness, better economic conditions, and high number of healthcare associated infections in the country. In Europe, increased awareness of hygiene solutions and hand hygiene practices continues to fuel the demand for hand sanitizers. Increased workforce, changing attitude towards personal hygiene, safety and protection are expected to drive growth in the Asia Pacific Region.

Spray segment to reach $5.7 billion by 2026
Hand sanitizer sprays represent a niche segment and are preferred by specific end users like yoga/fitness centers and gyms or other wellness centers. The economical nature of these products makes them ideal for spraying entrances or exits to training areas. In the global Spray segment, United States, Canada, Japan, China and Europe will drive the CAGR of 16.7% estimated for this segment. These regional markets representing a combined market size of US$1.5 billion will reach a projected size of US$4.5 billion at the end of the analysis period. China will remain among the most dynamic in this group of regional markets. Led by countries such as Australia, Indiaand South Koreathe market of Asia Pacific should reach US$428.6 million by 2026, while Latin America will grow at a CAGR of 15.3% over the analysis period.

MarketGlass™ Platform
Our MarketGlass™ platform is a free comprehensive knowledge center that can be custom configured to meet the intelligence needs of today’s busy business executives! This interactive, influencer-focused research platform is at the heart of our core research engagements and draws on the unique perspectives of participating executives from around the world. Features include – enterprise-wide peer-to-peer collaborations; overviews of research programs relevant to your business; 3.4 million profiles of experts in the field; profiles of competitive companies; interactive research modules; custom report generation; follow market trends; competing brands; create and publish blogs and podcasts using our primary and secondary content; follow domain events around the world; and much more. Client companies will have privileged access to the project’s data stacks. Currently used by over 67,000 domain experts worldwide.

Our platform is free for qualified executives and is accessible from our website or via our mobile application which has just been released on iOS or Android

About Global Industry Analysts, Inc. and StrategyR™
Global Industry Analysts, Inc., ( is a renowned market research publisher, the only influencer-focused market research company in the world. Proudly serving over 42,000 clients in 36 countries, GIA has been recognized for its accurate forecasting of markets and industries for over 33 years.

Zak Ali
Director, Corporate Communications
Global Industry Analysts, Inc.
Phone: 1-408-528-9966
E-mail: [email protected]

Join our group of experts
Connect with us on LinkedIn
Follow us on twitter
Journalists and media
[email protected]

SOURCE Global Industry Analysts, Inc.

Comments are closed.