Specialized health technology; Interview with Dr Richard Awdeh, CEO and Founder of CheckedUp.
Control is the only specialist technology platform founded by physicians and designed for the point of care actively involving patients, caregivers and physicians in the waiting room, examination room and at home. CheckedUp embraces technology to help bring innovative ideas, products and services to help improve and advance the health and well-being of all. Founder and CEO Dr Richard Awdeh shares more details with TechBullion in this interview.
Please tell us a little more about yourself?
I am Dr Richard Awdeh, CEO and Founder of CheckedUp. Prior to CheckedUp, I attended Emory University and got my BBA in Finance and IT. After I finished business school, I went to Yale University School of Medicine to get my MD. US News & World Report for 15 years. Here I worked as a corneal refractive surgeon and teacher.
In 2012, I founded CheckedUp to create a path to revolutionize the way physicians care for their patients and empower patient decisions through point-of-care education.
I have served as chairman of the FDA Dermatologic and Ophthalmic Drugs Advisory Committee, and currently serve on the Yale University CBIT Board of Trustees and teach at Yale University School of Management on Innovation in health care and the creation of new businesses.
What is CheckedUp?
CheckedUp is a physician-founded healthcare technology company focused on patient education and engagement…. which is a fancy way of saying that we are placing large format digital screens in practice waiting rooms and interactive touch screens in examination rooms. These devices are used by more than 30,000 healthcare professionals to visually educate patients about their conditions and potential treatment options, and provide engaging, specialty-specific content during downtime or waiting periods patients. We provide these great tools at no cost to the practices and hospitals themselves.
To what extent does the adoption of CheckedUp’s technology specifically increase practice performance for physicians?
Our technologies help increase performance in two main ways: by providing quality patient education and by enabling practices to promote their practice, services and easily share information. Our devices contain specialty-specific content sourced from America’s leading educational institutions and health content producers. Patient guides and visuals on our screens help nurses and physicians detail otherwise difficult concepts and allow sharing via email. Practices can also update their televisions and wall panels with physician bios, announcements, and practice information to improve the office atmosphere and better communicate with patients.
Tell us about the virtual patient waiting room, how does it work and what are the advantages?
The virtual waiting room offers doctors the possibility of securing their waiting rooms during the covid. As part of the virtual tours, the virtual waiting room welcomes patients and displays educational videos that they can watch while they wait. If a practice has closed their waiting room for safety reasons and patients are waiting in their cars, this feature can be used as a way to call patients when the doctor is also ready. Videos keep patients attentive and reduce perceived wait time while providing a convenient way to reduce traffic in waiting areas.
Recent data collected by IQVIA predicts that nearly a billion diagnostic visits were missed in 2020, what are the most visited and missed doctor’s appointments in 2020?
The specialties with the most missed appointments would be oncology, gastroenterology, dermatology, anesthesiology and ophthalmology. CheckedUp operates in oncology, dermatology and ophthalmology, among others, and we are already seeing a sharp increase in the return of office visits due to pent-up demand for missed appointments in 2020.
The global digital health market size was valued at USD 96.5 billion in 2020. It is expected to increase significantly by 2028.
What does the future of healthcare look like with the trendy hybrid approach to patient care?
I think the impact of covid will be lasting on the doctor’s office. Telemedicine isn’t new – we’ve had solutions for some time, but patients have always opted for in-person consultations. Now patients and doctors have been forced in some cases to experience telemedicine, and they love it. For primary and emergency care, patients opt for telemedicine for quick consultations or check-ins. It saves the time of the doctor and the hassle patients thus improving the experience for everyone. Our view is that telemedicine will play a role, albeit more in an augmented form, for specialist care.
Is primary care now obsolete? What is the line between individual health visits and digital health care ?.
Primary care has seen and will continue to experience the most dramatic change based on the Covid Black Swan event. The trends driving it are consumerism in health care, the need for access – and the desire for immediate access, and distributed models of primary care, including through local pharmacies. The forced adoption of technology in healthcare due to Covid has accelerated the evolution of primary care to use technology to facilitate these trends.
CheckedUp has been certified by the Point of Care Communication Council, can you tell us more about it and the benefits?
The Point of Care Communication Council, or PoC3, is an industry trade group that was formed to provide standards and guidelines for point-of-service marketing solutions. POC3 has worked hard with media buyers and out-of-home media publishers to create verification and validation guidelines to promote transparency in this industry.
With CheckedUp’s most recent certification comes these increased standards which are important as we as a company are committed to continuing to advance trust and transparency.
For more information, please visit CheckedUp website;