Loylogic’s Journey Leads to Increased Engagement in Healthcare Applications
As far as what’s available, there’s pretty much an app for everything health and fitness, whether you want an easy-to-follow training and training plan, to focus on diet healthier, enter into meditation or track your sleep or water. admission.
The adoption phase is defined by what grabs users’ attention and leads them to initially engage. People may be drawn to an app for its high ratings, nice UX, or unique features, and it’s in this initial phase where user engagement is at its peak, however, it quickly wanes afterward.
The adoption phase can last as little as one connection or span multiple connections over a few weeks. Attracting downloads isn’t the challenge of health and fitness apps, it’s retaining their users beyond the adoption phase.
Preventing this dramatic downfall relies on introducing a critical, but often overlooked, habit-forming phase. Developing a new habit takes time, and while it depends on the individual, studies suggest it can take anywhere from 66 daysat 6-9 months for a new behavior to become automatic. If you want to sustain engagement long enough for real lifestyle change to happen, you need to nurture followers along the way. Making a difference in someone’s health takes time and consistency.
By using loyalty concepts to introduce point collection to meaningful financial rewards along the way, you’re more likely to move people from trying out technology to making a profound lifestyle change.
There are two different approaches to incorporating rewards, using win-based and/or loss-based incentives.
Earning-framed incentives are the most popular option offered to consumers, offering something more as a reward for hard work, so that a user’s consistent commitment to an app’s plan earns them rewards. points and turns into a big reward at the end. You can even give them chances to win smaller prizes or rewards at earlier stages to push engagement levels even higher.
Alternatively, with loss-based incentives, you offer someone a reward — say, a Fitbit — upfront, and if they stick with their health plan, they don’t have to pay for it. this at the end. If they leave early, they do. This risk of loss induces people in a completely different way and is well summed up by Kahneman and Tversky’s concept of loss aversion, which emphasizes that “the losses outweigh the gains”. A more recent to study conducted by the University of Pennsylvania showed that the use of loss-based incentives was the most effective method for increasing physical activity levels in overweight adults.
Both approaches have their strengths, and different people will be motivated by different things, but the key is to use rewards to keep users coming back.
After all that hard work, users will have achieved their goal and received their reward, but they won’t give up now. At this point, they have consistently been doing something that makes them feel better and produces results. New habits will be formed.
Very few apps succeed in taking their users to the final stage, but those that do see users become strong believers in their new lifestyle and, ideally, more profitable consumers for their app or business. The golden moment of forming new habits has been reached – the ultimate goal of health and fitness apps.
The step-by-step process is simple; Attract people with an engaging, well-designed app, then use the prospect of earning rewards to make them last long enough to form a habit.
Users converted to healthy lifestyles will choose to continue exercising or eating healthy on their own accord – and thus continue to contribute positively to business results. If your app also caters to this converted and active audience, there’s no reason why they can’t continue to use its features, whether to track their runs or their macros.
Maintaining engagement during habit formation is a problem facing health and fitness apps everywhere. The antidote to this problem lies in smart inducement; to the extent that it is a key part of the application solution and business case.