Investment in new ‘top priority’ healthcare technology for GCC region

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Investing in health technologies offers the best opportunity for business growth in the Gulf Cooperation Council’s (GCC) health sector, a new report has revealed.

Posted by Informa Markets – organizers of Arab health and Medlab Middle East – and Omnia Health Insights, “Voices of Healthcare Industry Market Outlook 2021”Identified investment in healthcare technology as a key priority, with digitalization creating the most significant impact.

“Due to the coronavirus pandemic and the global health crisis, there has been a distinct shift in priorities, with the focus now on the implementation of new technologies for better delivery of health care,” said Solenne Singer, Group Director for Informa Markets in the United Arab Emirates. . “Digitization, blockchain and ‘Big Data’ are increasingly important, and according to our report, artificial intelligence [AI] is the second most impactful technological area, followed by robotics. “

THE BROADER CONTEXT

In preview published by Omnia Health Insights in June, telemedicine has also been identified as “a crucial development” for clinics and medical practices, “particularly those with revenues of $ 5-10 million, and more in the GCC and the Middle East than in other regions “.

Meanwhile, looking ahead, value-based healthcare (VBHC) has been identified as the main emerging trend in the region, which is expected to become more prominent over the next 12 months. Although VBHC models may vary, its common goal is increase value by improving patient outcomes and reducing costs.

Perhaps not surprisingly, digitization and HBV were identified by the 1,600 healthcare professionals surveyed as key priorities, given that the majority agree that they complement each other.

In an interview with Healthcare IT News last monthDeloitte Healthcare Practice Partner Ibo Teuber explained that “the transformation to value-based healthcare delivery will also be a big part of removing structural inefficiencies in the system.

“Digitization could help gain transparency and reduce complexity,” he added. “Duplicate services would go away if there was a longitudinal patient record containing all x-ray images, lab tests, and an AI algorithm to verify reimbursement billing. The same would apply to unnecessary treatments.

“Even if the shift towards prevention will not bear fruit in the short term, I strongly suggest that we favor the design of population care and care models based on numerical value. “

ON THE RECORD

However, challenges remain in the GCC, respondents said. Funding has been identified as the “biggest obstacle” to the implementation of new technologies, not only among public and private medical institutions, but also among charities and non-profit organizations.

“The COVID-19 pandemic has affected every member of the healthcare community, both personally and professionally,” Singer added. “We are, however, at a point where the industry is ready to move forward, return to live events and enter into new trade deals.”

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