HUED healthcare app founder secures investment from Serena Williams


Kimberly Wilson, Founder and CEO of HUED and Serena Williams (Credit: Wilson and Getty Images)

The Female Founders Fund has come forward and presented themselves for the digital health start-up TINT, which raised $ 1.6 million in seed funding led by female venture capitalists.

Founded in 2018 by Kimberly wilson, other tour participants include, but are not limited to, Serena williams” Serena Ventures, Osage Venture Partners, Northwestern Mutual, Black Founders Matter, Gingerbread Capital and an angel investor and healthcare industry leader, Hall Tecco.

HUED aims to connect patients with doctors of color. Users can connect with Black and Latinx healthcare providers through the company’s website or mobile app, where they can schedule appointments with therapists, doctors, and even a doula.

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Kimberly Wilson, Founder and CEO of HUED (Credit: Wilson)

“Embarking on such a bold mission to reinvent the healthcare system for communities of color is no small feat,” said Wilson, founder and CEO of HUED in a press release. “It’s amazing to have received the support of incredible investors, such as the Female Founders Fund, to continue our mission to empower and educate healthcare workers on anti-racist practices, implicit biases, and culturally caring provision. adapted to black and Latin populations. ”

“We are delighted to support Kimberly and her vision for HUED to make healthcare more equitable for millions of black and Latin patients,” said Anu duggal, founding partner of Female Founders Fund. “She’s built an exciting traction with a strong team and we believe the HUED model will have a huge impact on healthcare outcomes in this country.”

HUED uses the patient’s insurance provider and the region to match providers. The site also allows patients to access opinions on specific providers before making an appointment, according to AfroTech.

The frustration blacks and brunettes feel when it comes to finding a suitable health care provider was Wilson’s inspiration for HUED.

“No one is going to take care of us except us,” Wilson said. “Research shows people of color are not getting the health and medical care they need due to fear, access to quality care and mistrust of doctors. But more importantly, our pain and trauma are rejected. “

Wilson’s frustration with her own fear of healthcare also motivated her to create HUED. When she ended up in the emergency room in 2017 with complications from fibroids, Wilson said her male doctors, mostly white, “dismissed my pain.”

“During that time, I saw a lot of doctors – mostly white men – who either dismissed my pain or tried to push me down the path of a hysterectomy,” she recalls.

“Frustrated with my experience and having to travel so far just to find a culturally competent doctor – and the stories I had heard from friends and friends in my head, Serena Williams – I decided to do something thing, “Wilson said.

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According to a press release, HUED is a digital health startup with a mission to make culturally competent healthcare accessible to black and Latin communities. Today, HUED’s database contains over 600 healthcare providers tailored specifically to communities of color and has developed a digital training curriculum for healthcare systems and stakeholders to dismantle structural and political barriers. that prevent these populations from accessing high-quality, culturally competent health care.

This year, HUED was recognized as one of the most innovative companies by Forbes, landing on the # Next1000 list. Through this round of funding, HUED will be able to train more than 5,000 healthcare workers nationwide.

“We are moving fast – by the end of this year we will be 10 strong. There were only five of us at the start of 2021 – between contractors and full-time team members, ”Wilson said. “What is most important to us when considering a new person to join our team is their belief in our mission, their love of learning and an open and critical mind that always challenges assumptions and status quo. “

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