Aurora Mobile Partners with Leading Healthcare App



SHENZHEN, China, Aug 24, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of mobile development services in China, today announced It entered into a partnership agreement with Health Headline Technology (Hubei) Co., Ltd. (“Health Headline”), the parent company of Health Headline APP. By leveraging the Company’s Video-as-a-Service (“JG VaaS”) solutions, Aurora Mobile helps Health Headline deliver comprehensive healthcare information to users in China.

JG VaaS Delivers Rich Content to Comprehensive Health Services Platform by Health Headline

In China, rising living standards continue to improve general well-being, increasing public awareness of healthy lifestyles and the demand for comprehensive health services. In the age of mobility, people are faced with an information overload from countless platforms and resources. Traditionally, there has been a lack of high-quality, diverse, professional and personalized content available in the health information services industry.

To provide more digitized services, Health Headline APP has expanded its service channels to include social e-commerce, in addition to providing users with targeted and personalized information on more than 40 healthcare-related content channels. Professionally curated content responds to public demand for comprehensive healthcare information on healthy lifestyles, political trends, industry trends, scientific medical knowledge, healthcare management and retirement. Even the elderly and young children can easily learn and understand popular health topics in user-friendly articles, videos, infographics, and other formats. Backed by professional physicians, health experts and well-known self-publishing authors, the platform creates a closed loop of services designed to share healthcare and scientific know-how, drive online engagement and social electronic commerce.

JG VaaS powers high quality content including over 130 million short videos and over 200,000 daily updates produced by over 100,000 contracted content providers. At the same time, JG VaaS also provides comprehensive analysis capabilities on user behaviors, content preferences and application scenarios. Leveraging these high-quality videos and AI-based analytics in JG VaaS, Health Headline APP provides users with immersive short video services powered by its own proprietary algorithm on recommendations, rich media and digital insights. about health. All of these benefits continue to improve the user experience and loyalty of Health Headline APP users across various interest groups.

Increased user value through continuous product innovation

Mr. Liqiang Lu, Senior Vice President of Health Headline, said, “We are delighted that JG VaaS is helping us find high quality video content. Based on user behaviors and ideas, JG VaaS products have been very effective in recommending personalized video content in real time for our application users. Engaging video content encouraged higher user engagement, increased user retention and loyalty, and helped optimize the overall user experience on our platform. We look forward to a long term working relationship with Aurora Mobile and further cooperation on more collaboration opportunities in the future.

Mr. Shan Jie, Head of Aurora Mobile’s JG VaaS business, said, “This cooperation demonstrates Health Headline’s confidence and recognition in our strong technical capabilities and services. Going forward, Aurora Mobile will provide more high-quality solutions to help Health Headline develop a leading healthcare information platform. Meanwhile, Aurora Mobile continues to leverage JG VaaS and our extensive development services experience to help developers optimize user experience, improve user loyalty, and increase average daily screen time for users. users.

As of March 2021, Aurora Mobile was providing SDKs to over 1.73 million apps. The company also launched a Unifying Messaging System (“JG UMS”), which integrated seven main messaging channels, namely mobile apps, WeChat official accounts, WeChat mini-programs, short message service (“SMS”), e-mail, Fuwu Alipay and DingTalk. , and enables enterprise users to reach their target customers more efficiently through an integrated messaging platform.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is one of the leading providers of mobile development services in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification and APP traffic monetization services to help developers improve operational efficiency, growth and monetization. Meanwhile, Aurora Mobile’s vertical applications have expanded to market intelligence and financial risk management, enabling various industries to improve productivity and optimize decision-making.

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Safe Harbor Declaration

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expect”, “anticipate” “,” Future “,” intentions “,” plans “,” belief “,” estimates “,” confidence “and similar statements. Among other things, the business outlook and management quotes in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements made. by its officers, directors or employees. to third parties. Statements that are not historical facts, including, but not limited to, statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to effectively develop and market data solutions and to penetrate the existing market for development services; its ability to move to the new advertising-driven SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to access mobile data in the future; laws and regulations relating to confidentiality and data protection; general economic and trade conditions around the world and in China and the assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the documents filed by the Company with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile assumes no obligation to update such information, except as required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: + 86-10-5900-1548
Email: [email protected]

In U.S
Ms. Linda Bergkamp
Phone: + 1-480-614-3004
Email: [email protected]


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