7 essentials for your health site

Just because your practice has a website doesn’t mean you are effectively reaching your audience

In today’s world, meeting patients where they are means marketing and communicating with them online. This is especially true in healthcare, where patients have more options than ever before due to more extensive health insurance coverage and a wider choice of providers via the Internet.

In fact, most patients go to the internet first when looking for a provider, which means that your website is often your first impression on potential patients.

But just because your doctor’s office has a website doesn’t mean you are effectively reaching your audience. Consider this: When a potential patient searches on Google, they often get millions of results, even for terms like “cardiologist” or “primary care physician.” How to differentiate your practice from others?

Your website is your secret weapon – and you need to optimize it for the best possible patient experience. Starting with these seven essentials below can make a big impact without requiring significant time or financial investment.

1. Security. As the internet has become a part of our daily life over the past decades, most of us have learned to make sure the websites we visit are secure.

We want to know that the information we provide is private and secure. This is true on any website, but it’s crucial on a healthcare website. This isn’t just because it’s what patients want, but also because your website, just like your patient records, is HIPAA regulated.

You’ll want to make sure that you have an SSL certificate and HIPAA-compliant online contact forms, while partnering with a HIPAA-compliant website hosting provider that has PHI protection protocols. .

Take the first step in this direction by starting a conversation with your website designer or host about website security and HIPAA compliance.

2. Mobile friendliness. Did you know that, according to Google, four in five patient encounters start with a web search on a mobile phone? Patients and search engines prefer mobile-friendly websites with a responsive design.

A mobile-friendly website isn’t just recommended, it’s essential. Make sure your website design is responsive which means your site can transform to fit any screen size. You’ll also want to make key information easy to find, and make sure that the buttons and hyperlinks are large enough to be easily clicked.

Site speed is also important. Make sure your website loads quickly, as less than 10% of people will stay on a site that doesn’t load quickly.

3. Easily accessible contact details. Key information, especially your contact details, should be easy to find.

It can be as simple as making sure your phone number is visible and clickable on your homepage, or as complex as giving users an easy way to sign up for a program or make an appointment. . Whatever options you choose, make sure the path from start to finish is easy for patients to navigate.

4. Clearly listed locations. If someone makes an appointment with your establishment or even plans to do so, they will want to know or to find you.

The Locations page is typically one of the most viewed pages on any healthcare website. So, finding the page placements and analyzing the information on that page should be transparent and easy to do for your audience.

Put the location information in an obvious place on your website and make sure the information is easily readable and understandable. It should include key details about the locations, including what services are offered and how to get there.

5. Supplier Information. When we are worried about our health, there is a great deal of fear and worry. For this reason, an important and sometimes underestimated part of healthcare is building a level of trust between providers and patients.

You can start cultivating this trust through your website. Use the pages on your site to build confidence in the care you provide and help your audience see your providers as the experts in their field. Make sure your providers’ credentials are clearly visible, but remember that patients also want to develop a comfortable and trusting relationship with their provider.

Expertise matters, so focus on education, scholarships, board certifications and more, but keep in mind that many other providers have these credentials as well. Add more personal information or even videos to the provider bio to help patients get to know them.

6. Insurance details. Insurance coverage is often the driving force behind the decisions we make about healthcare. For this reason, many patients visit a health care provider’s website for information on accepting their insurance plans.

This information should be easy to find on your website – and easy to decipher. Present it legibly and comprehensively, providing all the details that potential and current patients would be looking for.

7. Updated lists. Did you know that almost 50% of all Google searches are “click-free” which means the searcher didn’t click anything at all? Many patients make decisions based on the results on a Google map or another website like Healthgrades or ZocDoc.

If a patient never finds their way to your website, there is no way you can impress them with a positive first impression.

To make sure your audience finds its way to your site, be sure to regularly check and update your Google, Bing, and Yahoo business listings, as well as any industry-specific listings.

Part of this involves patients who have had a positive experience reviewing your healthcare practice, as it helps build trust with potential patients.

One step after another

There is no need to make updates and improvements to your website at the same time. If you’re feeling a bit overwhelmed, prioritize a few improvements per week and work on them if time permits. Or find a trusted partner who can take some of the heavy lifting off you.

Rachael Sauceman is head of strategic initiatives for Full Media, a digital marketing agency based in Chattanooga, Tennessee, specializing in healthcare. Full Media offers a full range of healthcare digital marketing capabilities including website design, online advertising, SEO, patient experience optimization, and analytics.


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Prudential launches AI-powered mobile healthcare app

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It can be used to check symptoms and consult doctors via video.

Prudential Singapore has deployed an AI-based mobile app that gives customers 24/7 access to healthcare services, according to a press release.

Using Pulse by Prudential, users can check their symptoms, complete a digital health assessment, and request video consultations with professionals at a flat rate of $ 15, excluding drugs and delivery charges.

Registered users who have been diagnosed with COVID-19 will be offered a per diem allowance of $ 100 for non-prudential clients hospitalized between their application registration date and May 31.

On the other hand, Prudential customers can benefit from the one month extension of the daily allowance of $ 200 up to three months of hospitalization, from July 1 to July 31. This also applies to employees of business and SME customers covered by group insurance.

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Is Canada lagging behind in healthcare technology%

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The coronavirus epidemic has disrupted the normal lives of citizens of Canada and around the world. Reports indicate over 1,908,987 active cases of corona around the world, while COVID-19 positive cases in Canada reached over 46,895. The growing number and statistics mentioned here are changing every day with the effect of spreading the dangerous virus.

The subsequent spread of the virus put Canadian authorities on high alert, highlighting lockdown orders and maintaining social distancing to mitigate the effect of the beach. But as the numbers speak out, it’s harder than it looks to bring the situation under control, putting the health sector under pressure from its peers to do its best to free. his country of COVID-19.

In order to get help for our health fighters in the fight against the coronavirus, the Ontario government made an announcement that called for all citizens with medical training to advance and helps the doctors and health workers who treat thousands of patients in the hospital.

A Health Workforce Matching Portal is created where retired and non-active health professionals as well as students pursuing the health field can voluntarily register and give their share of the contribution as a service in various hospitals and health camps, thus filling the gaps in the healthcare system today.

Well, speaking of the gaps in the healthcare industry, there was a time when the Canadian healthcare industry totally ignored the term telemedicine and virtual healthcare. Despite its ranking in the top 11 high-income countries and sophisticated technological power at your fingertips, health information

technology was unable to create virtual health care applications as part of the everyday lives of Canadians.

But if we look at the situations today, getting out of the house even for the necessary treatment is more laborious. With the increased risk for healthcare workers to stay away from infected areas and crowds in hospital, a sudden increase in the adoption of virtual healthcare applications and software is seen in hospitals and Canadian citizens.

The overwhelmed craze for the Telemedicine app, which was rarely used by citizens and hospitals, has now grown by taking advantage of the coronavirus situation. With more and more people understanding the need for virtual healthcare applications and the benefits they bring to them, the rate of development of these applications has increased. improved from 0 to 10 because people stopped walking and personally visiting doctor’s clinic overnight and opted to receive medical care through online platforms.

It calls on physicians and health service owners to embrace virtual health treatment apps for their hospitals to give their patients the quality care they deserve, especially at the critical time of the pandemic.

Canadian hospitals join healthcare apps admit COVID-19.

  • Vancouver, BC Children’s and Women’s Hospital and 26 other area health facilities adopt new age app to fight COVID-19 battle. The named application Canadian COVID-19 Application, developed by a great collaboration between two Vancouver tech giants Thrive Health and Traction on Demand, with government support, helps healthcare workers solve problems and save the lives of their patients.
  • To reduce the growing number of patients going to the emergency room, Dr. Jeff Powis and his team in Toronto have planned a COVID-19 screening clinic that includes 14 rooms and has the capacity to screen thousands of patients in a day who can have a normal cough and cold due to the season. This screening system and its capacity have reduced the unwanted rush to emergency departments and hospitals, freeing it up for critically ill patients and avoiding the risk of spread from overcrowded hospitals.
  • To fight rising death rates in LTC homes in Canada, a healthcare startup To write launched a virtual healthcare solution that can help seniors achieve quality healthcare by virtually connecting to doctors through mobile apps. It is a comprehensive healthcare solution that enables physicians, physicians, nurses and pharmacists to provide connected care to residents of LTC homes. An Ontario-based LTC home named Brampton Dutch Christian Houses recently implemented this solution to help their residents obtain quality virtual care.

The above list goes on and on as healthcare workers and tech experts across the country are doing their best to keep citizens safe and stop the spread of the virus, uniting medical power. and technological to produce a healthy solution to deal with the situation.

Well, this answer is our question about the Canadian healthcare industry as we can see that they have gone out of their way to ensure that things get back to normal by adopting all possible technological solutions that can. be useful for their citizens.

Ultimately, what we could sum up here is that there is a wave of change that the Canadian healthcare industry is embracing by shifting the process of medical care from conventional care to modernized virtual care that uses mobile phones and medical technology gadgets. Telemedicine, virtual healthcare solutions, wearable fitness tech gadgets, healthcare trackers, and automated chatbots helping people with their basic healthcare related queries are the upcoming gems of the world. industry that will make citizens and healthcare workers ready to tackle such COVID-19 like uncertainty in the future.

Authors biography :

Parth Patel is a serial entrepreneur and CEO of SyS Creations, a leading IT management and consulting company. He has worked in the Canadian healthcare industry for over 7 years. Along with his team, Parth Patel gained expertise to brilliantly develop telehealth applications in Ontario and even developed a virtual healthcare solution for long-term care homes.



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Rajasthan government partners with healthcare app ‘Aayu’ to fight COVID-19


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The government of Rajasthan has exclusively partnered with healthcare startup MedCords to provide 24/7 online consultation and drug delivery to people in Rajasthan as state struggles to control cases of coronavirus. Through its integrated solution – Aayu and Sehat Sathi app, MedCords will help more than 68 million people in Rajasthan through this collaboration.

MedCords’ solution is fully adopted in seven districts of Rajasthan – Kota, Udaipur, Shri Ganganagar, Bikaner, Ajmer, Pali, Jaipur and will be deployed to complete the state within a week. The app currently assists over 10,000 patients per day with consultations and provides home drug delivery through its Sehat Sathi network. The technology is provided free of charge by the startup.

“We are committed to ensuring that no one suffers from a lack of public transportation during the Kota lockdown. We are confident and positive in our association with MedCords which will allow us to penetrate rural and remote areas and provide effective health care during the lockdown. They have been excellent so far, managed to solve both the problems of consultations and the delivery of medicines to homes, ”said Om Kasera, district collector, Kota.

The biggest advantage of the solution is that it takes almost no time to implement throughout the district and is so easy to use.

With its integrated healthcare ecosystem, Aayu & Sehat Sathi helps millions of Indian families to see qualified doctors and order needed medicines, regardless of their geographic limitations. The startup’s integrated healthcare solution is extremely useful for dependents such as the elderly and people with disabilities whose movement is restricted during the government-enforced lockdown.

“Currently 50% of cases, especially from the grassroots, come from outside Rajasthan, and we will be more than happy to support each state with our technology to help them contain the coronavirus and help people get it easily. essential drugs. It hardly takes us a day to deploy it to any state in India, ”said Shreyans Mehta, Co-Founder and CEO of MedCords.

The app and helpline number (7816811111) supports Hindi and English, making it easier for all Indians to use.

The startup aims to correct the disparity between accessibility to quality health care in urban and rural India. Using ‘Aayu’, customers can see medical specialists, quickly secure their medical history, and order drugs from their nearby medical stores anywhere in the country. The app also has a built-in comprehensive guide to coronaviruses for users to clear their myths and check their symptoms. Both apps are available on the Google Play Store. A person who is not a smartphone user can call 7816811111 to receive doctor consultations from anywhere in India.

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Open source healthcare app released worldwide for free

Vancouver, British Columbia – (COMMERCIAL THREAD) – Traction on Demand and Thrive Health announced the free, worldwide availability of a new open source mobile app for healthcare providers battling the COVID-19 outbreak, available here on the Salesforce AppExchange, the first enterprise cloud market in the world. The Traction Thrive Critical Care Resource Management app, built on the Salesforce platform, is designed to view, track and assign essential healthcare personnel, personal protective equipment, ventilator availability and other essential supplies on time. real.

“Our partner community provides an open source mobile solution to help increase the capacity to respond to the crisis with critical resources, ”said Rob Acker, CEO of Salesforce.org. “Our hope is that nonprofits, governments and healthcare systems around the world will benefit from this platform designed to provide agility and flexibility for their individual needs during this critical time. ”

The app is designed to enable governments and healthcare providers to better understand the impact of the COVID-19 virus at the local level, and to allocate resources to save lives and alleviate pressure on workers in the health. While hospitals can install their own independent version, the app can also be implemented by healthcare systems, giving them a bird’s eye view of their entire network’s usage and capacity.

“This app helps healthcare workers be better armed with what they need to save lives and stay protected, ”said Greg Malpass, Founder and CEO of Traction on Demand, who designed and built the system. “After successful engagement of 26 hospitals in the first week of launch, we have decided to make this app available globally for free on AppExchange. That’s what you should do.”

The app was built on the Salesforce platform, enabling healthcare organizations to implement and scale quickly. Traction Thrive is customizable by healthcare providers, scalable without a new data center, accessible from permanent and temporary facilities around the world, and portable by clinicians on all devices.

Canadian healthcare technology company Thrive Health identified the need for real-time monitoring of workers and equipment and conceptualized the solution in partnership with Traction on Demand.

“In times of crisis, being able to track your personnel and critical supplies in real time is crucial, so that they can be allocated effectively and efficiently to save lives and relieve pressure on the system, ”says David Helliwell, co-founder and CEO of Thrive Health.

The Traction Thrive Critical Care Resource Management application has three functions:

● Allows healthcare workers to specify the workers, ventilators, and personal protective equipment they have available while indicating the current occupancy and resource capacity of each facility.

● Serves as a communication hub between health care providers within a site or between regions.

● Offers advanced reporting capabilities for hospitals and regional healthcare leaders.

“The severity of the outcome of this outbreak now depends largely on ensuring that hospitals and healthcare workers have the resources they need to treat all infected patients while ensuring their safety, ”said Dr Ashwini Zenooz , Chief Medical Officer of Healthcare and Life Sciences at Salesforce. “ We operate in real time. This means that organizations need hyper-local insight into the COVID-19 outbreak so that they can allocate supplies and resources accordingly. ”

The Traction Thrive Critical Resource Management app was designed by Traction on Demand and Thrive Health. To learn more, visit https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMvlIUAT.

Salesforce, AppExchange, Salesforce.org and others are among the trademarks of salesforce.com, inc.

About traction on demand

Traction on Demand is one of the largest consulting and application development companies dedicated to Salesforce in North America. The company helps commercial and nonprofit organizations design, develop, and implement Salesforce technology. Traction on Demand is a proud B Corporation. Visit tractionondemand.com for more information.

About Thrive Health

Thrive Health is a software company founded with a mission to improve the delivery of healthcare in Canada and around the world. The company is helping millions of Canadians track their COVID-19 symptoms on the prosperous.health / covid19-app using the # 1 medical app on Google Play and Apple App Store. Visit prosperous.health for more information.


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